Director, Videographer, Editor, Social Media
Ask Anyone, Anything.
While working as the Assistant Director of Visual Content at Gettysburg College, I helped start a new marketing campaign that uses viral video formats to increase brand awareness and showcase the breadth of knowledge available at the institution. Since its conception, these videos proved to be successful in doing so, becoming the most-viewed and highest-reaching organic posts on the brand’s biggest social media accounts, including Instagram and TikTok. View the series here.
In total, this installment alone, had over 20,000 engagements (likes, comments, shares, saves, etc.) and reached over 500,000 views. These are the historic best metrics for the accounts.
The idea is “you have a question,” “we have an expert to answer it.”
